After the completion of the tiger campaigns for Greenpeace, a detailed evaluation phase followed. This has resulted in some innovative ideas on how street campaigns in NGOs can be implemented more collaboratively and more immersively — and thus more successfully — in the future.
At the heart of these campaign ideas was the idea of participation and the question of how to motivate passers‐by in an information‐packed society for critical campaigning. In order to achieve this, a separate interactive call‐to‐action module has been developed, which can be used universally for various campaigns and makes the participation of the passers‐by possible on site.
The project resulted in a simple realization: Street campaigns must be fun!
All further insights that go beyond this sentence were summarized in a detailed interactive online presentation, which is available via the following links:
Duration of presentation (total): approx. 45 minutes