Greenpeace // Online campaigning

For a few months, DER MEDIENBAYER worked full time for the online department of Greenpeace Vienna.

In addition to the evaluation and maintenance of online campaigns in the in-house CMS, I also accomplished several tasks in online marketing / SEO. Google Analytics, Google AdWords, online media databases and social media were among my daily tools. Writing and compiling newsletters and developing new online campaigns was part of my tasks.

And to optimize the costs per click (CPC), to increase the Return of Invest (RoI) while at the same time raising the Conversion Rate (CR), the call to action at the end of this post shall not be missing:

Sign some of the campaigns that I worked on right now:

• Energy 2030 — Campaigns for energy transition
• Campaign against microplastics in products
• Campaign against TTIP
• Campaign for the protection of bees